Toni Longshore, an injury specialist from the Family Advocacy, Counseling and Support Services, has been spearheading participation from local colleges, hospitals and municipalities.
“A brain injury is not a disease, but it is out there,” she said. “It can happen to anyone.”
The Plattsburgh resident has been attempting to raise awareness for the Brain Injury Association of New York State throughout Clinton, Essex, Franklin, Hamilton, St. Lawrence and Warren counties.
The association is a statewide nonprofit that provides advocacy and support to individuals with brain injuries under 22 and their family members.
Brain injuries can include strokes, exposure to toxic substances, oxygen deprivation, infectious disease and trauma.
According to the association’s website, more than 795,000 people have a stroke each year.
Traumatic brain injuries, on the other hand, occur after being subject to external physical force, including motor vehicle accidents, falls, assaults and sport-related injuries, including concussions.
Every 13 seconds, someone in the U.S. sustains some type of traumatic brain injury; one of three adults 65 and older, falls each year, which is the leading cause of death for that age group.
Other bodily outcomes after a brain injury could include a change in behavioral or emotional functioning like depression, along with physical impairments that could be temporary or permanent.
City officials plan to participate in the association’s Blue Jeans for Brain Injury Day on March 23 by wearing blue jeans and posting a photo on the Brain Injury Awareness Facebook page.
“I think it’s important for us to promote certain causes,” Mayor James Calnon said. “It’s for the greater good.”
“Support for brain injuries and the association in general is extremely important,” said City Councilor Rachelle Armstrong.
This post was originally published on Sun Community News.